How We Fixed Our Entire Blog in 1 Day

How We Fixed Our Entire Blog in 1 Day


Are you wondering why everyone says “Content is King” while you keep failing at blogging?

We were wondering the exact same thing until we decided a long hard look at our strategy.

We’re sharing tips on exactly how we evaluated our blogging strategy, found ways to improve, and have boosted traffic by 500%.


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1. We Changed WordPress Themes

Growth hacking is all about doing things in the most efficient way possible.

If you aren’t a WordPress genius or a CSS whiz then you need to carefully choose your WordPress Theme.

While I know CSS pretty well and have been working with WordPress for over 5 years there is still a learning curve when it comes to different themes.

Everybody has their favorites when it comes to theme developers but what’s important to us is great theme support.

If you pick a “pretty” theme with bad support all I can say is good luck when you run into problems.

Unless you’re a programming prodigy I suggest you choose one of the WP theme sites below because they have kick ass support and you’ll save tons of time and money.

2. We Formatted First


Being disorganized is a huge time suck.

We didn’t have a defined layout for our posts and it not only increased the amount of time it took for us to publish but it also made it harder for our readers to scan through our content.

[Tweet “News flash: People don’t read content they scan it. You’ve got 10 seconds to prove your worth. #blogging”]

Nobody cares how great your content is if it doesn’t look great.

Don’t believe me?

This article spends a lot more time explaining how to write for power-skimmers than I can – “The Recommended Cure for Scanning

Here’s a quick rundown of how we overhauled our formatting:

  • Featured Image Required – See “How to Get Mind-Blowing Results with These Simple Blogging Tricks” for freebies that make featured images a snap.
  • Minimum of 3 Sub-Headings – This helps the reader scan and stop where you want them to focus. Remember they aren’t going to read every word so choose your sub-headings carefully. Checkout “Sub-head Blunders” for tips.
  • Lists Required – See how we’re using a bullet list right now? It lets the reader know that something important is there. People are looking for quick takeaways and lists do a great job of signaling those to readers.
  • Author Box – C’mon, surely you know by now about Google authorship and how it can benefit your SEO? If not read about Google Authorship here.  Regardless of SEO it’s just common sense that users want to know “Who” is writing the post as much as they care about “What” is in the post. Maybe that’s why they say it’s not who you know but what you know that counts.


3. We Ditched Our Boring Content



If you’re content strategy is boring then change it!

Don’t write for SEO, just stop. It doesn’t work anymore and it’s a waste of time. If you disagree leave me a comment and we can debate.

Don’t write for sales either, people don’t want to be sold.  Pre-sales content isn’t a blogging strategy it’s deeper in the funnel and requires a completely different skill set than blogging for your brand.

[Tweet “News Flash: People Buy When They Want to Buy, Not When You Want to Sell. You Have to Earn Trust…”]

We are technology and marketing experts developing an app in the travel space.

I was the Director of Search at a large online travel site you would probably know but I still don’t consider myself a travel expert.

That’s why we don’t write a ton of content on travel. It may sound counter-intuitive but would you really be here reading right now if this post were 10 Tips for Traveling Safely in Cancun?

I didn’t think so.  Enough said!


CEO of and 9 years of digital marketing experience with a focus on paid search, ecommerce, lead gen, and analytics. Former Director of Search at